Website Audit Tool - Comprehensive AI Visibility Analysis
AI Visibility Tool

Comprehensive AI visibility audit tool for agencies managing multiple client projects. Get detailed scores across 7 key categories, actionable insights, and prioritized recommendations to improve how AI tools discover and cite your clients' content.

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1 credit per audit

Comprehensive Score Breakdown

Your client's AI Visibility Score is calculated from 7 weighted categories, each measuring a critical aspect of how AI systems perceive their website.

Website Audit Score Breakdown

Entity Clarity

20% weight0-100

Measures how consistently and clearly your client's brand, products, and key entities are presented across their website. AI assistants need clear, consistent entity information to understand and cite your client's brand accurately.

Brand name consistency across all pages
Entity summaries and TL;DR sections
Author/person entities on About and blog posts
Clear value proposition in hero sections
Consistent product/service naming

Schema Coverage

15% weight0-100

Evaluates your client's structured data markup (JSON-LD) including Organization, FAQ, Product, Person, and other schema types. Rich schema helps AI assistants understand your client's content structure and relationships.

Organization schema on homepage
FAQPage schema on support pages
Product/Service schema on pricing pages
Person schema for authors and team
BreadcrumbList schema for navigation
Speakable schema for voice search

AI Trust Signals

20% weight0-100

Assesses how well major AI assistants (ChatGPT, Claude, Perplexity) understand and cite your client's website. Includes citation status, accuracy of AI responses, and overall AI visibility.

ChatGPT citation status
Claude citation status
Perplexity citation status
AI response accuracy
Organic traffic performance
Directory listings

Technical SEO

15% weight0-100

Evaluates fundamental technical SEO elements including sitemaps, HTTPS, meta tags, H1 tags, and internal linking. These technical foundations ensure search engines and AI crawlers can properly index and understand your client's site.

Sitemap accessibility
HTTPS enabled
Meta descriptions on all pages
H1 tags properly implemented
Internal linking structure
Canonical URLs configured
Robots.txt optimization

Content Quality

15% weight0-100

Measures the quality and comprehensiveness of your client's content including length, structure, images, and key pages. High-quality, comprehensive content helps AI assistants provide accurate information about your client's website.

Average content length per page
Image presence and alt text
About page completeness
Content structure and formatting
Key information pages

Page Experience

15% weight0-100

Evaluates user experience factors including canonical URLs, Core Web Vitals, and overall page quality. Good page experience signals help AI assistants understand that your client's site provides valuable, accessible content.

Canonical URL implementation
Core Web Vitals performance
Page load speed
Mobile responsiveness
Accessibility compliance

How Our Audit Works

Our comprehensive 8-step audit process analyzes every aspect of your client's website to provide accurate, actionable insights for improving their AI visibility.

Website Audit Process
1

Website Crawling

Our system crawls your client's entire website by discovering and analyzing all pages from their sitemap. We scan up to 200 pages, extracting content, metadata, structured data, and technical elements.

Discovers all URLs from sitemap.xml
Crawls and analyzes each page
Extracts HTML content, metadata, and schemas
Identifies internal linking structure
Checks technical SEO elements
2

Schema Analysis

We analyze all structured data markup (JSON-LD, Microdata, RDFa) on your client's website. This includes Organization, FAQ, Product, Person, Breadcrumb, and other schema types that help AI understand your client's content.

Detects all schema types present
Validates schema markup correctness
Identifies missing critical schemas
Checks schema completeness
Flags schema errors and warnings
3

Entity Clarity Analysis

Using advanced AI analysis, we examine how clearly and consistently your client's brand, products, and key entities are presented. This helps identify inconsistencies that confuse AI assistants.

Analyzes brand name consistency
Identifies entity mentions across pages
Checks for entity summaries and TL;DR sections
Evaluates author and person entities
Assesses value proposition clarity
4

AI Visibility Check

We query major AI assistants (ChatGPT, Claude, Perplexity) to see if they know about your client's website, how accurately they understand it, and what information they provide about your client's brand.

Queries ChatGPT about your client's website
Queries Claude about your client's website
Queries Perplexity about your client's website
Compares AI responses with actual client website content
Identifies accuracy and citation status
Flags mismatches and incorrect information
5

Technical SEO Audit

We perform comprehensive technical checks including sitemap accessibility, HTTPS, meta tags, H1 tags, internal linking, canonical URLs, and Core Web Vitals.

Checks sitemap.xml accessibility
Verifies HTTPS implementation
Audits meta descriptions and titles
Validates H1 tag presence and quality
Analyzes internal linking structure
Checks canonical URL implementation
Assesses Core Web Vitals performance
6

Organic Traffic Analysis

If Google Search Console is connected, we analyze your client's organic search performance including clicks, impressions, CTR, and average position. Strong organic traffic indicates good site reputation and search visibility.

Fetches search performance data from GSC (if connected)
Analyzes total organic clicks and impressions
Evaluates click-through rate (CTR)
Assesses average search position
Identifies top performing queries and pages
7

Score Calculation

We calculate weighted scores across all categories and generate an overall AI Visibility Score (0-100) with a letter grade (A, B, C, D) based on your client's performance.

Calculates individual category scores
Applies weighted scoring system
Generates overall visibility score
Assigns letter grade (A-D)
Identifies priority issues and quick wins
8

Report Generation

We compile all findings into a comprehensive report with detailed scores, prioritized issues, actionable recommendations, and AI insights from ChatGPT, Claude, and Perplexity.

Generates detailed score breakdown
Lists critical and warning issues
Provides prioritized quick wins
Includes AI assistant insights
Offers specific, actionable recommendations

Technical Checks Performed

We perform comprehensive technical audits across multiple categories to ensure your client websites are optimized for AI discovery.

Technical Checks

Sitemap & Crawling

Sitemap.xml accessibility
Robots.txt sitemap reference
Sitemap URL count
Crawlability assessment

Structured Data

Organization schema
FAQPage schema
Product/Service schema
Person schema
BreadcrumbList schema
Speakable schema
Article/BlogPosting schema
WebSite schema

On-Page SEO

Meta descriptions (all pages)
H1 tags (all pages)
Title tags optimization
Canonical URLs
Internal linking structure
Image alt text

Technical Foundation

HTTPS enabled
Core Web Vitals
Page load speed
Mobile responsiveness
Accessibility compliance

AI Assistant Insights

We directly query major AI assistants to see how they perceive your client's website and what they know about their brand.

ChatGPT

We query ChatGPT to see if it knows about your client's website, how accurately it describes your client's brand, and what recommendations it has for improving their AI visibility.

Citation status (cited or not)
Summary accuracy
Information matches
Mismatches identified
Specific recommendations

Claude

We analyze how Claude perceives your client's website, whether it cites them, and how accurately it understands their brand, products, and value proposition.

Citation status
Understanding accuracy
Content matches
Information gaps
Optimization suggestions

Perplexity

We check if Perplexity can find and cite your client's website, how it summarizes their brand, and what information it provides to users searching for their services.

Discovery status
Citation availability
Summary quality
Organic traffic performance
Directory listing impact

What You Get in Your Audit Report

Overall Score & Grade

A comprehensive AI Visibility Score (0-100) with letter grade (A, B, C, D) that reflects your overall performance across all categories.

Category Breakdown

Detailed scores for each of the 7 categories with checklists, detected issues, and recommended fixes for each area.

Priority Issues

Up to 10 prioritized issues (critical and warning) with severity levels, pages affected, and specific recommendations for each.

Quick Wins

Top 15 prioritized quick wins and actionable recommendations that you can implement immediately to improve your score.

AI Assistant Insights

Detailed analysis from ChatGPT, Claude, and Perplexity including citation status, accuracy, matches, mismatches, and recommendations.

Technical Checklist

Complete checklist of 14+ technical checks with pass/fail status and detailed explanations for each check.

When to Run an Audit

Regular audits help agencies track client AI visibility and identify optimization opportunities across multiple client projects.

Before launching new client products or services to ensure optimal AI visibility
After major client website redesigns or content updates
Monthly to track client improvements and identify new opportunities
When clients notice low AI citations or incorrect information in AI responses
Before optimizing client sites for search or improving SEO strategies
When optimizing client sites for specific AI assistants (ChatGPT, Claude, Perplexity)
After implementing schema markup or structured data changes for clients
To benchmark client sites against competitors and industry standards

Ready to Improve Your Clients' AI Visibility?

Get started with one of our agency plans. Choose Starter ($199/month for 1,000 credits) or Professional ($699/month for 5,000 credits) to run comprehensive audits for all your client projects and see exactly how AI systems perceive their websites.